The Bottom Line

Bottom Line 1unnamed

When you work in the area of people development, you’re often invited to submit a proposal, and in the past I understood that decision makers wanted to know how the proposed intervention was going to affect the bottom line of the company. So I would tailor my proposal to attempt to provide an answer to this question.

I always felt awkward about it, not only because the causal relationship between people and profit – though significant – is seldom a direct one, but also because I never believed that the bottom line was the bottom line. Money is almost always NOT the bottom line for human beings. Yet, it seems okay for companies – that consist of and are created by and for human beings – to have profit as their bottom line, and for their leaders to make decisions based entirely on return on investment.

Is money really the only consideration for a company? Naïve question, you might think. But I don’t think so. It matters, yes. But is it the only consideration?

There are certainly myriad examples of how money as the bottom line creates distortion. Take sugary drinks: soft drinks companies make millions but create addiction to sugar resulting in widespread obesity (extremely costly, though not for the drinks company, we presume). False safety checks on cars have enabled more cars to be sold – though clearly noxious to health – and a criminal practice that backfired. The gig economy creates wealth but all too frequently through uncertainty and lack of basic guarantees for workers. Heavy-duty plastic wrapping for fruit and vegetables makes for longer shelf life and profitable speed at checkouts, but destroys the planet with plastic waste. Hefty corporations make the lowest bid for work while promising good practice, efficiency and effectiveness, yet fail disturbingly often to provide adequate services in an increasing bid for profit. Changing conditions for care-workers so that they are not paid for journeys between clients and have impossibly reduced time to provide care makes money for the care company but exploits its workers. Business decisions that make sense in terms of profits today maybe at the expense of harming the company tomorrow.

The term “bottom line” has two meanings.

  • One comes from the total at the bottom of a balance sheet and refers to financial considerations such as cost or profit and loss. I’ve been using this meaning so far.
  • The second means the fundamental and most important factor. The bottom line in a negotiation would be the single crucial sine qua non you want from the negotiation – the non-negotiable, if you like.

Bottom Line 2

So, presuming that you don’t make money just for the excitement of the chase or to create a pile of gold to look at,

What do you earn money for? What is the bottom line, in this second sense, for you?

I have heard many answers to this question – such as: satisfaction at work, a roof over our heads, food for my family, wellbeing, leisure, comfort, luxury, increased freedom, more possibilities, love… The answers often involve values.

The corollary of this question is:

What injustices, fabrications or unkindness do you go along with in order to keep your job?

How many times do you shut your eyes or look the other way?

What personal values are trodden on as a result?

Conflicts of values are exhausting and harmful for us. Many illnesses and mental breakdowns are created by such conflicts. Plus, we diminish our thinking powers by numbing ourselves to our own truth.

So …?

Life’s complicated — it’s the economy, stupid; people have to work. But one step might be to open our eyes to what matters to us and what we believe. This will make us consciously aware when someone or something tramples on our values. For example, if honesty is a fundamental for you – a bottom line – you are going to suffer in an environment where economy with the truth is the norm.

In what ways might you respect what matters to you when your values are threatened?

Or even,

What changes do you need to plan in your life to move away from a noxious environment?

I don’t discount small changes. When I moved from a challenging partnership to working on my own, I built a website and promoted my work in a way that felt more authentic and truthful. As time went on, even my proposals to companies reflected my beliefs more. These changes were positive for my sense of me, good for relationships and, well I never, pretty good for business too.

What’s your bottom line? I have this picture of a fishing line going down into the depths of an ocean to the deepest places. What emerges from your deepest places regarding what really matters to you? Is it health… wellbeing… peace… love…? I could say with plenty of validity that business success is enhanced by bringing such values into the workplace, but that would be to express the relationship upside-down. Fulfilment comes from being aware of these aspects of you and holding them as your compass for action and change.

I’ve found a quote to pin on my wall this week …

Your life is like a coin. You can spend it anyway you want, but only once. Make sure you invest it and don’t waste it. Invest it in something that matters to you and matters for eternity.  ― Tony Evens

And to honour both sunshine and my theme, a short poem from 14th century Hafiz:

All this time
The Sun never says to the Earth,

“You owe me.”

What happens
With a love like that,
It lights the whole sky.

Happy summertime,


You are warmly invited to my one-day
Masterclass on 17 October 2018:

Coaching and the HeART of Conversation

in Guildford, (courtesy of Guildford Coaches Group) for coaches and others interested in communication and conversation

What does new information emerging from neuroscience tell us about the different attention of the two hemispheres of the brain and its urgent relevance to our communication with each other? And how do we bring the full presence of our humanity into our coaching and conversation so that something new and creative can be born?

A rich day of lively exploration and personal experience with the aim of allowing something new to emerge in each of us

More details – and booking for both Guildford Coaches Group members and others here.  
(or copy the following to your browser:

Do hope you can join us at this special one-day event.

Data protection (again)

Thank you to everyone who has given me their consent to continue emailing my newsletters. If I’m sending this to you in error or you want to remove your name, please click Unsubscribe at the bottom of any newsletter and you will be immediately removed from the list. Please see the new Privacy page on my website for further details on the protection of your data.

As usual, my books

The Art of Conversation — Change Your Life with Confident Communication
What an important topic! Conversational skill isn’t really about being articulate and having a fund of things to talk about – though that’s what most books on the subject would suggest. It’s more about being at ease with who you are and knowing how to connect with others. Only then do you have authentic and satisfying conversations.

Butterflies and Sweaty Palms — 25 Sure-fire Ways to Speak and Present with Confidence
This is a book about performance anxiety – offering 25 different strategies to perform with confidence. But it’s not just about presenting and performing – you’ll find its ideas useful for eliminating anxiety throughout your life.

Voice and Speaking Skills for Dummies
The perfect resource to discover the power of your voice, understand how it works and use it like a professional, whether in meetings, addressing an audience, or standing in front of a classroom.

Voice of Influence — How to Get People to Love to Listen to You
“The body language of sound”. Like body language, your voice gives you away. Find your authentic voice, speak powerfully and influentially, and reach people on a deeper level.

Ralph Vaughan Williams

Money and beliefs come up against each other for every artist. I’ve just finished a highly enjoyable novel by Linda Proud on such a conflict for the great artist Fra Philippo Lippi. The composer Ralph Vaughan Williams (from Dorking where I live) wrote at the age of 18 that he was surprised when his teacher Parry declared that a composer must write music as his musical conscience demands. It was quite a new idea for the aspiring young composer.

The Vaughan Williams Singers are celebrating Vaughan Williams 60th anniversary with a concert at his former home, beautiful Leith Hill Place near Dorking, now owned by the National Trust, on Bank Holiday Monday, 27 August. As I’m involved, I thought I’d share the information with you: 

Enjoy bite-sized learning at home

Sign up for a free E-course to enjoy at home (I never share your email with anyone):

10 Secrets for Overcoming Performance Anxiety
How to Speak with More Authority
Understanding NLP
10 Tips for Having a Great Conversation
How to Raise Your Profile



Comments are closed.